Anavon Technology Group Website
Project Overview
Anavon Technology Group, a leading business technology provider in Northern Michigan, needed a modernized web presence to better showcase their expanded service offerings. The goal was to create a website that reflected their expertise in telecommunications, IT solutions, and business security while improving user experience, navigation, and lead generation.
Founded in 1999, Anavon Technology Group has grown from a telecommunications provider to a full-service business technology company, serving over 4,000 organizations across Northern Michigan. With expertise in IT solutions, security systems, and business communications, Anavon is committed to delivering cutting-edge technology with exceptional customer service. Their website refresh was a key step in ensuring their online presence reflected their growth, reliability, and comprehensive service offerings.
As the developer on this project, I was responsible for implementing the design, optimizing site performance, and ensuring seamless functionality across devices. I worked closely with designers and content strategists to develop a mobile-first, user-friendly website that aligns with Anavon’s brand and business goals.
Modernized UI/UX: A clean, professional design with intuitive navigation.
Service Pages Overhaul: Clearly structured service pages to showcase Anavon’s expertise.
Mobile-First Optimization: Ensured smooth performance and usability on all screen sizes.
SEO Enhancements: Improved on-page SEO for better search visibility.
Contact & Lead Forms: Streamlined forms to boost conversions and customer inquiries.
Performance & Security Upgrades: Optimized for fast load times and enhanced security.
Challenge: The original contact form was lengthy and overwhelming, leading to lower user engagement and form abandonment.
Solution: We implemented an auto-advancing, multi-step form that broke the process into smaller, digestible steps. By reducing perceived complexity, we improved form completion rates and overall user experience.
Increased user engagement and time spent on the site.
Improved SEO rankings and organic traffic.
Higher conversion rates from refined lead capture forms.
A scalable and easy-to-maintain website for future growth.
- Wordpress
- Beaver Builder
- HTML, CSS, & Javascript
- PHP
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