DNR Productions Website

Project Overview

DNR Productions, a Toronto-based event organizing company, specializes in creating immersive live EDM experiences. Their mission is to transport audiences beyond their everyday lives into a dreamlike reality, united by the power of music and dance. DNR Productions wanted a website that not only reflected the energy of their events but also streamlined ticket sales, event management, and merchandise sales. The goal was to provide a user-friendly platform that would serve as a marketing asset, engage the EDM community, and facilitate easy access to event details, ticket purchasing, and online store purchases.

Client Info

DNR Productions is a prominent Toronto-based event company known for curating unforgettable live EDM experiences. Their name, Dream New Realities, encapsulates their mission of providing transformative music events that allow audiences to escape their everyday lives. Dedicated to building a safe, inclusive environment for EDM fans, DNR Productions aims to unite people through music and dance, creating lasting memories. They offer a range of events featuring both emerging talent and established artists, while upholding the values of Peace, Love, Unity, and Respect (PLUR).

My Role

I designed and developed a visually striking, user-friendly website for DNR Productions that reflects the energy and excitement of their events. I integrated Showpass for seamless ticket sales directly on the site, allowing attendees to easily purchase tickets for upcoming events. Additionally, I created an event management system to empower DNR Productions to add, update, and manage their events with ease. To enhance their online presence and sales, I built an eCommerce store using WooCommerce, enabling them to sell merchandise and expand their brand. The website also includes performance and SEO optimization to ensure it reaches the right audience and drives engagement.

Key Features

Showpass Integration: Streamlined ticket purchasing process directly on the website, ensuring an easy experience for attendees.

Event Management System: A custom-built system that allows DNR Productions to add, manage, and update events effortlessly.

E-Commerce Store: Integrated WooCommerce for the sale of event merchandise, providing an additional revenue stream.

Mobile-Optimized Design: A fully responsive, mobile-friendly site that ensures an optimal experience for users on any device.

SEO Optimization: The site is optimized for search engines to increase visibility and attract a larger audience.

Challenges & Solutions

Challenge: Managing event ticket sales and keeping track of multiple events.
Solution: Integrated Showpass for seamless ticket purchasing and event management, allowing the team to focus on delivering great experiences instead of worrying about logistics.

Challenge: Selling event merchandise online.
Solution: Built an eCommerce store using WooCommerce, enabling DNR Productions to sell branded merchandise and provide fans with a way to support the brand.

Challenge: Providing a dynamic, engaging experience for both ticket buyers and website visitors.
Solution: Designed a visually immersive site that reflects the vibrant energy of their events, making it easy for users to learn about upcoming shows, buy tickets, and shop for merch.

Outcome/Results

Increased Ticket Sales: The integration of Showpass made purchasing tickets more seamless, resulting in an improved conversion rate.

Streamlined Event Management: The event management system has allowed DNR Productions to manage and update events with ease, helping them keep fans up-to-date.

Expanded Online Presence: The eCommerce store provided a platform for DNR Productions to monetize their brand through merchandise sales, reaching a broader audience.

Improved Engagement: The mobile-optimized design and visually engaging experience have helped to increase site traffic and user interaction.