Ray Buys Website

Project Overview

Ray Buys needed a website that would serve as a lead generation tool for homeowners looking to sell their properties quickly. The goal was to build a streamlined, user-friendly experience that allowed potential sellers to connect directly with Ray, whether they were facing foreclosure, dealing with an inherited property, or simply wanted to sell 'as is.'

Client Info

Ray Buys is led by Ray, a licensed real estate agent and broker with over 27 years of experience. He founded Realty Executives Main Street, LLC in 2003 and has since facilitated over 7,000 transactions. Specializing in buying homes for cash in Michigan, Ray offers a stress-free solution for homeowners needing to sell quickly. His business relies heavily on referrals, highlighting his strong reputation and commitment to customer satisfaction.

My Role

As the developer, I built a high-converting, user-friendly website designed to capture leads from homeowners looking to sell quickly. Additionally, I manage the Google Ads campaign, ensuring targeted visibility and driving qualified leads to the site. This includes creating ad campaigns tailored to specific target audiences, analyzing performance, and optimizing for conversions.

Key Features

Lead Capture Form: A streamlined form to collect property information and generate leads for potential sellers.

Simple Navigation & Clear CTAs: Easy-to-follow pages designed to guide users toward submitting their property details or contacting Ray directly.

Local SEO Optimization: Targeted SEO strategies to ensure Ray's site ranks well for relevant local searches, driving traffic from homeowners in Michigan looking to sell their homes.

Google Ads Integration: The site was built to work seamlessly with ongoing Google Ads campaigns, which have already generated around 10 leads per month.

Responsive Design: The site is optimized for mobile users, ensuring a smooth experience regardless of device.

Challenges & Solutions

Challenge: Lead Generation

Solution: We built a clear and concise lead capture form, simplifying the process for potential sellers to provide their information and get in touch with Ray.

Challenge: Targeting Local Sellers

Solution: We incorporated local SEO strategies to improve visibility in search results and ensure that the website reaches the right audience.

Challenge: Integration with Google Ads

Solution: We designed the site with Google Ads in mind, ensuring that the landing pages match the ads and provide a seamless user experience that encourages lead conversion.

Outcome/Results

The website has effectively captured leads for Ray Buys, with around 10 new leads per month coming through the site, driven by both organic search and Google Ads.

Google Ads Campaign Performance (one month):